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H807 – Wk3 – Moore’s Chasm Theory

February 27, 2011
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Moore’s Chasm Theory: http://www.mitsue.co.jp/english/case/concept/02.html

In terms of my own context Moore’s chasm theory is a concept that lies in the realms of business development and directors who formulate strategies as to how to market an innovation. This is where the process of getting an innovation to market moves outside of my own comfort zone.

If however I consider the implementation of innovative tools in order to allow faster delivery of innovative product orders then I would focus my energies on trialling new toolsets to construct innovative products with a designated team of early adopters. This team can help develop and improve the tool before it is rolled out to the entire development team.

Through experience this helps to demonstrate that an innovative tool:

  • Has a relative advantage
  • Is compatible within the development environment
  • Reduces complexity
  • Has word of mouth recommendations through trials
  • Can have an observed advantage through comparison of reduced project development time (those trialling the tool) vs standard development process (those using the current means of development)
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